Trends are changing. Markets are not usually the places we used to visit frequently. Business dynamics are being re-written and reshaped. In recent years, the surge in retail commercial activities and online business can be noticed even by a layman. Changing lifestyle and spending habits have influenced the way market functions now-a-days. Businesses are expanding beyond national boundaries and reaching out to diverse regions and countries in their endeavor to stay ahead in competition and remain profitable always.

The ever growing demand for latest video games and subsequent fun associated with it has resulted into importing games from different countries to cater to requirements of the local population. The entire process of importing games for a particular region and then making it suitable for natives has made the task both challenging and enjoyable for translators and interpreters. Before going into details, we need to understand what localization of video games is. For a layperson, it may seem to be simply a translation of text in a video game, but actually, it is a lengthy and multi-stages activity.

E-commerce has truly revolutionized the way we purchase, and the impact can be seen across socio-geographical boundaries. The recent years have witnessed the phenomenal growth of e-commerce business which has changed the dynamics for most of the organizations and companies. Business strategies are being reformulated and redesigned keeping these changes in consideration and the way global e-commerce market is rising. Future of shopping is here, right in front of us. To sustain growth and to be a dominant player in the global e-commerce market, emerging trends need to be understood and a flexible approach has to be adopted considering the diversity of consumer behavior and preferences. The seller needs to acknowledge that the buyer today is looking to make a hassle-free online transaction which is convenient and personalized. Globalization and digitization has reshaped the process of customer-business interactions and transactions.