What according to you is the language that world’s mobile phone using community uses? English? No, it is not! Surprisingly, this a true fact which is making the global market of Smartphones and the related apps go for the localization of their services to approach customers in their own native language in order to succeed.
If we compare the leading mobile operating systems of the global market at large, we will notice that even though the Android operating system dominates the market with 50% of global market shares with highest number of users, its Google backed Android app store lags far behind, then follows the Windows Phone, who has been given impressive reviews in such a short span of time. But it is the Apple’s AppStore that promotes more than one million apps developed for its iOS mobile operating system which leads the global market.
So what is the strategy that Apple swears by? It is the utter localization of various services of the operating system of phone into more than 50 languages, be it the keyboard layouts, voice layouts and other language specific features. Then why not follow the path and cross international boundaries as an app developer?